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2022 Sioux Empire Home Show™: Behind the Scenes

Mahlander’s is excited to once again be part of the Sioux Empire Home Show™, hosted by the Home Builders Association of the Sioux Empire. It has been a hallmark event for the more-than-a-century-old Sioux Falls appliance and lighting retailer for many years, and this year’s event – taking place this weekend at the Sioux Falls Convention Center promises to be terrific. It is a chance for home improvement industry professionals to showcase their products and services. It is also a fantastic opportunity for homeowners to gather ideas, see the latest innovations and trends and connect with the experts they will need for current or future home projects.

If you have been to the event (and if you have not, make this the year!), you know that exhibitors do all they can to create attractive, engaging displays to highlight their wares. But just how do those booths come about?

Planning

The root of that answer is planning – lots of planning. From reserving the space about a year in advance to ensuring the items needed for display are available, assembled, and ready and everything in-between, it is a heavy lift from a team of many.

Mahlander’s booth is a modular puzzle that is disassembled and stored in the warehouse each year. The parts and pieces, which include walls, overhead beams, kitchen cabinets, and shelves are loaded, transported, and reassembled at the Convention Center.Every few years, the booth itself is replaced or updated. This year, the walls will be undergoing a paint transformation using one of the 2022 “Colors of the Year”: a beautiful soft grayish-green that evokes calm and subtle sophistication.

“It will look like what you’re seeing in all of the magazines,” says Diane, long-time Mahlander’s lighting consultant.

 

Diane has spearheaded the updates and décor for this year’s booth, a task that is a natural fit with her keen eye for detail and style. She has been working on the colors, floor plan, and design elements and is excited to see it all come together.

For appliances, Mahlander’s will be displaying a stunning Matte Black kitchen suite from the Café series, which has been exceedingly popular. Other must-sees will be an induction range and laundry by GE Profile.

Teamworkrange_Closeup

Once the booth plan is made, it takes several members of the Mahlander’s team to execute it. Starting with moving and assembling the booth itself, there are myriad details to tend to. Appropriate electrical supply is paramount, particularly since lighting and appliances make up the bulk of the display. Cabinets are arranged and appliances and fixtures are installed. That is important so you can see how the items – chandeliers, fans, ranges, refrigerators, etc. – operate.

Finishing touches

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Once the nuts and bolts are tightened (literally!) and the appliances and fixtures are in working order, it is time to decorate!

In addition to the new green paint, Diane says the booth will have black and white featured throughout the display, reflected in light fixtures, furnishings, and décor. (Watch our social media for a sneak peek or if you are unable to make it to the Home Show to visit us in person!)

The aim is to show a wide array of products that still flow nicely together to form a cohesive look that illustrates current trends. Our display has evolved and changed over the years, just as the styles have. It is also a challenge to make sure there’s ample space to truly show the product while still presenting a beautiful display.

If you’re going

If you are at the Home Show, be sure to stop by booth I9 and say hello. Mahlander’s staff will be on hand to answer questions and offer insight for your projects, large or small.

The 2022 Sioux Empire Home Show™ runs February 25-27 at the Sioux Falls Convention Center. Hours are Friday and Saturday from 10 AM to 8 PM; and Sunday from 10 AM to 5 PM. For ticket information, click here.

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